Alex and Ani Chooses Virtual DBS Site Selection Software to Expand Retail Presence Nationwide

Cloud-based software allows Alex and Ani to choose ideal locations for new retail stores

North Kingstown, RI (May 28, 2014) — Choosing the best new retail site locations is one of the biggest challenges retailers face, and for national retailers such as Alex and Ani, this can be especially problematic. The customized retail site selection software, V-SiteFinder, provided by Virtual DBS, Inc. for Alex and Ani allows the fast growing company to pinpoint optimal new locations as they expand into new markets. The software analyzes the consumer demographics of the neighborhood as well as the competitive landscape. In addition, the current Alex and Ani customers are used to pinpoint locations that are ideal for a new Alex and Ani retail store.

“We are thrilled to partner with Virtual DBS, a true innovator in the digital landscape,” said Joseph Lezon, Chief Technology Officer. “We look forward to utilizing their services to help find the best locations to bring our positive energy nationwide.”

This powerful spatial software application maps existing Alex and Ani retail locations across the country as well as their customers’ proximity to an existing store. It analyzes potential new sites and uses retail models to score each site’s potential value, taking the guesswork out of the site selection process. The software uses a site scoring algorithm to measure the relative quality of each retail location compared to other possible locations and takes into consideration key factors such as the quality of the neighborhood, synergy with the types of retailers already located there and the commercial environment including car and foot traffic, presence of hotels and more.

“We are very excited to be supporting Alex and Ani’s explosive growth through this site selection tool. The combination of the extensive data it houses and the comprehensive, powerful and user-friendly interface will turn what was once a complex process for Alex and Ani into something straightforward and manageable—ultimately supporting future growth of the brand”, said Brad Mitchell, CEO of Virtual DBS.

Currently, Alex and Ani has over 40 retail locations nationwide, with plans to open additional stores in 2014. For more information, please visit or

About Virtual DBS, Inc.
Virtual DBS, Inc. offers database marketing services that empower corporate decision makers to gain strategic, data-driven business insights to grow their business. Virtual DBS provides best-in-class tools and services including on-demand database technology, predictive analytics, data enrichment and customer data integration both locally and in the cloud.

About Alex and Ani
Alex and Ani, LLC offers eco-friendly, positive energy products created by Designer Carolyn Rafaelian, Founder and Creative Director. Alex and Ani is synonymous with Made in America. Its World Headquarters are located in the Greater Providence, Rhode Island area, where its products are designed, manufactured, and assembled using recycled local materials. Carolyn believes that every individual has a positive message to share with the world, and by incorporating powerful symbolism and design into each positive energy piece, Alex and Ani provides a vehicle for wearers to express their individuality. An Inc. 500 Company, Alex and Ani has retail stores in addition to retail partners both domestically and internationally. Please visit for more information.

Virtual DBS Contact:

Kim Norton-O’Brien
Director of Marketing

Alex and Ani Contact:

Alexandra Zaso

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