Boston, Massachusetts. November 15, 2014 – Virtual DBS, Inc. was pleased to be a key presenter at the annual New England DMA MTech Summit at The Boston Common Hotel and Conference Center on November 5, 2014. The annual conference, focused on marketing engineering, teaches marketers about best-in-class tools and technologies that drive marketing ROI.
John Dodd, EVP at Virtual DBS, presented a case study of the implementation and use of V-DataMart by a major cruise line. V-DataMart is a customizable online customer and prospect data platform that provides instant access to marketing data, allowing users to view, analyze and extract their data. Chosen by this Top 3 cruise line because it is a robust and intuitive cloud-based system, V-DataMart provides them with 24/7 on-demand data access which has resulted in significant response rate gains over their historical baselines.
About Virtual DBS, Inc.
Virtual DBS, Inc. offers database marketing services that empower corporate decision makers to gain strategic, data-driven business insights to grow their business. Virtual DBS provides best-in-class tools and services including on-demand database technology, predictive analytics and data both locally and in the cloud.