Targeted Ad Display Uses Geofencing to Boost Exhibitor Booth Traffic at &THEN15 DMA

Boston, Massachusetts. October 4-6, 2015 – At this year’s DMA event, &THEN DMA15, digital, data-driven marketing strategies took center stage as one of the primary topics for presenters and attendees. Virtual DBS, a leader in the digital advertising space, used its best-in-class digital advertising platform called Targeted Ad Display to drive booth traffic using an effective technique called geofencing.

Geofencing is a location-based service that displays ads to smartphone users who enter a defined geographic area, in this case the DMA trade show floor. Wanting to capture as much booth traffic as possible, the Targeted Ad Display digital advertising platform displayed ads to trade show attendees that encouraged them to visit specific booths. The result was a virtually instantaneous increase in booth traffic. In fact, many booth visitors arrived holding up their smartphones asking, “How did you do this?”

Virtual DBS CEO, Brad Mitchell, said “It was exciting seeing trade show prospects being marketed to in real time. The effectiveness of our geofencing campaigns was immediately quantifiable because advertisers were able to watch the increase in booth traffic during and immediately after the ads were displayed. This is an exciting solution for advertisers with location-based prospecting needs.”

Targeted Ad Display pilot programs start at $3,000 including data, customer analysis, creative, campaign deployment and debriefing.  To learn more, visit

About Virtual DBS, Inc.
Virtual DBS, Inc. offers database marketing services that empower corporate decision makers to gain strategic, data-driven business insights to grow their business. Virtual DBS provides best-in-class tools and services including on-demand database technology, predictive analytics and data, both locally and in the cloud.

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