Display Banner Advertising
Display banner advertising makes it easier than ever to reach consumers on multiple sites, without having to pay expensive rates and the tracking is outstanding. Imagine posting an ad in a newspaper that has 100,000 people they send issues out to. You know that 100,000 will not read the paper that day and you also know that the number will be less when it comes to people who actually read the section of the paper your ad is in. The number is even smaller when you count how many people actually see your ad and then finally how many responded to it.
Display banner advertising provides several advantages to your company. Not only is it a great branding tool, but it allows you to show different promotions to the same person. For example, if you sell shoes online and you are targeting men between the ages of 25-55, you can send an ad showing your newest promotion for sneakers. Then, using the same brand display advertising and reaching the same consumer, you can show them a promotion for dress shoes. Because your brand is clearly display on the ad as well, both ads serve dual benefits, not only introducing the promotion to the consumer, but also your company.
Whenever you talk about brand display advertising it’s important to remember that the quality of content and the audience you target are two of the most essential parts of the campaign. Display banner advertising isn’t random. You must find the best audience and have quality content if you want to see reliable traffic and results. Videos are great because they can get your message through and show consumers why you are different. Because these options are compatible on mobile devices and computers, you can reach a wide-range of people again and again. Want to learn more about these features and how to get started? Call for your free consultation.
Brand Display Advertising
The most frustrating part of that is that you do not know any of these results because there is no tracking. You don’t know who read the ad or anything about them. When you utilize brand display advertising you know who you were targeting, how many times they saw the ad on their screen, how many times they clicked on it and you can also retarget the people who clicked on the ad, making sure that it follows them around on sites they visit over the next several months. This is the advantage of utilizing this marketing option and how it can generate more interest for your business.
Virtual DBS combines social media, display banner advertising and our very own email database to help you reach consumers on multiple platforms. Each service is affordable, proven and also comes with high-quality data and tracking, ensuring that you know what the results were, what to expect moving forward and how to improve your strategy. Our goal is to not sell you on a single service but to find the best service that works for you based on your industry, your competition and more. If you are ready to learn more and develop a solid game plan, contact us today and get a free consultation.