How Does Display Advertising Work

types of digital display ads

How does display advertising work? For many businesses, the concept is new, and they are not sure how to properly utilize it. The process is very straight forward, ads are created in multiple sizes that show your brand and promotion. An audience is then selected based on the company’s average consumer including age, location, interests, gender and more. These ads are then sent to thousands of websites where they are displayed directly to your targeted audience. The goal is to introduce your brand to this audience again and again, eventually encouraging the viewer to click on the ad and check out your company.

How To Create A Digital Ad

When you are trying to learn how to create a digital ad, the goal is to make sure that it stands out, is very straight forward but the viewer gets two pieces of information from seeing it, the company name and promotion. If you are trying to be too flashy, too creative or going against the norm you are not going to get quality results. Spending extra time on this part of the project ensures that you raise more awareness of your brand and that your content stands out amongst the other images, videos and content that’s on the web page.

If you aren’t sure how to create a digital ad you can contact us for further assistance. The key thing to remember is that there are literally dozens of sizes. Some are more popular than others but it’s important that you create as many variations as possible. Using different sizes and types of digital ads is important because it gives your content more reach. Imagine you are running an image on Facebook and then the same ad is also going to be shared on the top of websites and the bottom of apps. That’s three different sizes that need to be addressed and if you do not have that variety, your image will not appear clear.

That’s why it’s important to learn how to create a digital ad. Because there are so many types of digital display ads, we can show you which ones you need to focus on, not only based on dimensions but also the appearance, content, color and more. We can also assist you in the design of the content, what usually sees better results, how you can incorporate video into the campaign, add retargeting and more. Contact us today to schedule your free consultation and learn more about our advertising services.

Types Of Digital Display Ads

Virtual DBS can help you to create multiple types of digital display ads based on your business, type of audience and other variables that need to be taken into consideration. Our experience can help you to maximize your campaigns potential, especially if you are trying to learn how does display advertising work? We also offer a wide variety of other services that work great with banner advertising, helping you to reach your audience on multiple platforms. Contact us today for a free consultation and to learn more about the services we can provide you with to maximize your campaigns potential.