Database Marketing Strategies

Database Marketing Strategies

Database marketing strategies provide a company with a unique opportunity to not only reach consumers who already have experience with your brand, but to learn more about them to help improve efforts to reach other consumers. For example, if you have a database of 100,000 records and there’s a Black Friday sale coming up, the first thing you are going to do is send out an email to those addresses to bring awareness of the sale to them. That’s smart but then you have to launch another campaign to reach an even bigger audience.

Database Marketing Solutions

How do you target the audience for this new campaign? Are you just using the same selects as you did for previous campaigns? Or are you using database marketing solutions where your current data is analyzed to find detailed information about the consumers including where they are, what age and gender they are, their shopping habits and more. This information is essential to making sure that you are going to reach the right group of consumers and this can play a huge role in launching a successful campaign. An average of 20% of all marketing budgets are wasted each year because companies run their ads at the wrong times or to the wrong audience.

Segmentation And Target Market Analysis

Virtual DBS can help you to utilize segmentation and target market analysis, making it easier to improve your efforts and reach the people most interested in your services and products. If you are curious about how database marketing strategies can help your business to grow, contact us today for a free consultation. We are happy to show you how we can utilize your data, as well as ours, to reach consumers on multiple platforms including banner advertising, email and even social media. When combined, these efforts work great in raising brand awareness and driving traffic to your site.