Advertising Digital Display
When you are trying advertising digital display, the concept is easy, but the execution is a bit challenging. You want to make sure that your brand is being seen by thousands of consumers on a daily basis. However, which consumers are you trying to target? Targeting is crucial to the success of a campaign because it makes your budget more cost-effective. If you offer Medicare insurance advisement, you do not want to target anyone under the age of 60 because they will probably not have an interest in your promotion. It seems simple, but you would be amazed how many businesses focus on the wrong type of audience.
Digital Advertising Campaign
Another example of the importance of targeting is with high-quality children’s clothing. The obvious audience to target with a digital advertising campaign would be adults between the ages of 25-35 with children. However, that’s actually not the best audience to target as most parents that age are not going to spend money on expensive clothes. The audience you should be targeting is grandparents between the ages of 45-65 and older. That’s the audience that has money to spend and they will want to spoil their grandchildren with nice things.
A digital advertising campaign covers a variety of things. It allows you to reach the consumer on platforms they are using throughout the day like social media, email and apps. Imagine someone is using Facebook and sees a video of the car you are selling. Then, they go to play a game on one of their favorite apps and they see the same ad run on there. Finally, a few hours later they get a notification of a new email and when they go to check it, they see that it’s an email from you, about the same car they’ve seen twice already. How’s that for making an impression?
The key to running a digital advertising campaign is to remember that it’s about more than just getting traffic, it’s about continuously introducing your ads to the same consumer. There’s no such thing as running a single commercial and getting a sale. That’s why companies pay to run their commercials thousands of times, even during the same program because it reinforces their message. That’s what you need to do but on a digital level you know that you have the undivided attention of the viewer, it’s far more affordable and comes with better reporting so that you can get a great understanding of ROI and results.
Working with the experienced team at Virtual DBS ensures that you get a better understanding of how to utilize advertising digital display along with an email database to target the right audience and make sure that they see your ads multiple times. This type of marketing focuses on making sure that the consumer is aware of your brand, sees your promotion multiple times and also finds your business whenever they are looking for the products or services that you offer. As a consumer, we tend to go with the familiar brand because we trust it more. That’s the power of marketing and why your business needs to properly utilize it to increase brand awareness.