Display ad marketing companies offer a unique opportunity for you to reach millions of consumers in a short period of time and improve your campaign effectiveness with high-quality, targeted ads. These ads are run on thousands of websites and targeting can be broken down to the type of site or the type of user. For example, if you are looking for people who live in Boston, between the ages of 25-45 and are interested in baseball, you can target websites and users who fit that description. This is important because it increases your chances of a conversion when someone sees your ad.
Because display ad marketing companies rarely have their own data and networks, they are limited on their reach to a certain type of consumer. They must raise bids, focus on broader audiences and so forth in order to get you the traffic we can get for a fraction of the price. The same example can be used for social media, banner ads, email marketing, geo fencing and more. If you do not have the data, you can either build your own database or utilize one that is constantly scrubbed, maintained and proven to be reliable.
We literally create a virtual platform that takes your content and sends it out to millions of consumers. This content is displayed via apps, websites, emails, social media and more. Even better, we can retarget the people who visit your site to make sure they are constantly reminded of your brand and promotion. It’s this familiarity that display ad marketing companies thrive on because that familiarity is key to having long-term success in marketing. That’s what makes people choose the products and services they do when they are shopping and it’s something every business, regardless of size, needs to do. We can show you how to utilize our data to get your brand out there.
It’s important to be realistic about running banner ads however. The rule of thumb is that you need to have a single person see the ad at least 30 times before you can expect any results. If you think that’s a lot, keep in mind that someone has to see a television ad at least 50 times before it triggers a response. Banner ads are much more cost-effective and offer better targeting and tracking. Along with targeting and tracking, you can incorporate the use of our email database which allows you to reach the same consumers on their personal emails, improving your reach and the effectiveness of your campaign.
Automotive Email Database
Virtual DBS utilizes an automotive email database, social media and other platforms to provide you more options for reaching the consumer than most display ad marketing companies can offer. You have to reach your audience on as many platforms as possible to encourage engagement and we provide these options to create a cost-effective marketing strategy that will benefit your business for years to come. Take some time to browse our site to see more information about our services and contact us to setup a call for a free consultation on what your business needs to get to the next level.