Consumer Data
The Virtual DBS Consumer File contains hundreds of traditional demographic and psychographic variables plus unique Virtual DBS attributes— WealthScore and ConsumerVectors. The fields are available for list selection or to append to your existing customer and prospect files.
The file is available for list extracts, data enhancement and full file installs delivered over the cloud in a Virtual DBS datamart.
| Demographics | Lifestyle | |
|---|---|---|
| Gender, Age, Income | Political Leanings | DIY |
| Marital Status | Pet Lover | Gambling |
| Number of Children | Boating | Philanthropic Donor |
| Dwelling Type | Sports Fan | Investing |
| Educational Level | Religious | Luxury/Fashion |
| ConsumerVectors | Travel | Children & Family Interests |
| WealthScore | Food/Culinary/Wine | Gardening/Landscaping |
Business Data
Virtual DBS offers a comprehensive nationwide database of business locations and contacts. Built monthly from dozens of data sources, the Virtual DBS business file offers deep contact and demographic variables, creating an in depth and unique source of business data for lists or file enhancement. Available as a full-file install or a segmented list, the data can be accessed through a cloud-based data delivery platform.
There are over 90 fields of data available on over 18 million business locations—including over 29 million contacts. Over 100 standardized job titles, email addresses, phone numbers and comprehensive firmagraphic data are available as selects and output.
| Firmagraphics | Sample List of Available Contacts | |
|---|---|---|
| SIC – up to 8 digit | CEO/President/Owner | |
| NAICS – up to 6 digit | C-level, other | |
| Number of Employees | Marketing Executives | |
| Annual Sales | IT Executives | |
| Location Type | Sales Executives | |
| Years in Business | Finance Executives | |
| Business Legal Structure Type | Human Resources Executives | |
| Home Office | Operations Executives | |
| Location – City, St, Zip, MSA | Purchasing Executives | |
Super Record (Consumer + Business Information)
The Virtual DBS Super Record is a unique look at individuals with both their consumer demographic info and their business info combined into the most valuable 360 degree view available. Now it’s possible to create a list using both traditional consumer demographics plus business information such as where the person works and their job title. Never before has it been possible to find people at work, at home or at play – using targeted digital ads to round out an omni-channel marketing strategy.
RECORDS INCLUDE:
| Age, income, gender, location | Title at work – hundreds available |
| Marital status, family size | Type of business – by SIC or NAICS code |
| Education | Work location |
| Hobbies and interests – hundreds of fields available | Home owner/renter |
Property File
The Property File is one of the most comprehensive sources for property owners and dwelling data nationwide. It contains over 140 million real estate property records—available for select and output.
You can access owner contact info and a host of property-specific fields—coupled with powerful household demographics. Any of the fields in the Property File can be used for list selection and can be appended to your in-house database.
The file is available as a standard list output or a full file, customizable and accessible through the cloud.
RECORDS INCLUDE:
| Owner name & address | Number of rooms | Roof type |
| Deed type & recording date | Number of bedrooms & baths | Improvements |
| Property type code | Garage size | Fireplace |
| Assessed structure value | Condition | Fuel type |
| Assessed land value | Pool | Number of stories |
| Square footage & acreage | HVAC | Number of parking spaces |
| Year built | Foundation type | Number of units |
Pre-Movers & New Movers
Pre-Movers:
If you’re looking for homeowners who are planning a move, you’ll find them with the Pre-Mover File. Weekly updates of nationwide real estate offerings are overlaid with the households’ demographic profiles from our comprehensive consumer database. You’ll find the audience you need to reach at exactly the right time.
New-Movers:
New-Movers are homeowners who recently sold a home and are settling into their new one. Reach them at this critical time when they’re making major purchasing decisions.
Government File
You can find purchasing decision makers at city and county government locations with the Government File. Dozens of titles are available for selection as well as consumer demographics on many of these decision makers. Or select by the wealth score or population density of the surrounding community.
RECORDS INCLUDE:
| Budget Directors | Public Works | Engineers |
| Building Officials | Tax Collectors and Assessors | Housing Directors |
| Economic Development | Zoning Administrators | Parks and Recreation Directors |
| Finance Directors, Auditors | IT Directors | …and many more titles |
Schools and School Districts
Contact decision makers at every level of public and private schools. Find teachers by grade and discipline or find coaches by sport. Support personnel are also included for food and beverage, facilities management and transportation.
RECORDS INCLUDE:
| Public/Private | Grades attending facility |
| Religious – by affiliation | Per pupil expenditures |
| Departments | Community Wealth Score |
| Number of students (ranges) | Location – ZIP, County, MSA or Radius Select |
Healthcare File
Professionals from every aspect of the healthcare industry are available to contact by mail, phone or targeted digital ads. Doctors can be selected by specialty in addition to nurses, dentists, fire & ambulance, imaging and administrative personnel.
RECORDS INCLUDE:
| Multiple Decision Makers | Multi-facility Indicator |
| Number of Employees, Number of Doctors | Annual Budget (actual or estimated) |
| Number of Beds | Profit/Non-profit |
| Type of Specialties Offered | Public/Private |
| Physicians by Specialty | Wealth Score of Surrounding Community |
| Years in Business | Property Data (sq footage, ownership, HVAC…) |
