Digital Display Advertising

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Targeted Ad Display simplifies the complex process of digital advertising. From prospect data to customer analysis to ad creation to campaign execution and debriefing, Targeted Ad Display optimizes your digital marketing campaign through a unique, best-in-class approach.  Best of all?  You simply send us a list of your customers or tell us the market you want to target and we do the rest. Creating a highly effective and affordable digital advertising campaign has never been so easy.

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  • Increased exposure to your brand
  • Lower customer acquisition costs
  • Improved response across online and offline campaigns from a true cross-channel approach
  • Increased web traffic to your site
  • Optimized customer cross-sell and upsell opportunities
  • Real time lead generation

Data

Targeted Ad Display provides nationwide consumer and business executive data with extensive demographics you won’t find elsewhere. Do you want to target families with teenagers? Chief Technology Officers? Vice Presidents of Marketing? Baby Boomers? Households with swimming pools? Gardeners? Luxury car owners? We have it all.

Customer Analysis

Our customer analysis and predictive scoring sets us apart. Smart marketers know that the prospects most likely to click and buy are those that look like existing customers. Targeted Ad Display’s best-in-class analytics determine exactly what your customers look like so you can target ads to prospects who look just like them. We take the guesswork out of ad targeting to maximize your digital campaign performance.

Creative

Do you have an existing display ad? Great, we’ll make any modifications necessary to make it work in your Targeted Ad Display campaign. Never done digital advertising before? No problem. Our team of graphic designers will use the look of your website to create a display ad for you.

Campaign Execution

Targeted Ad Display anonymizes your customer or prospect records removing all personally identifiable information. The records are then linked to their digital cookies or IP addresses and online devices within an automated, secure environment. This process allows you to show your ad to specific buyers across all devices – phone, tablet or computer – and optimize your response rates across online and offline campaigns by providing a true multi-channel marketing approach.

Targeted Ad Display works with the world’s largest online inventory partners to provide massive reach in targeting your ideal buyers. And real-time campaign analysis means your ad is shown on the sites where it’s performing best.

Debriefing

Targeted Ad Display continually analyzes campaign performance and monitors your campaign across all inventory to optimize performance on-the-fly. Once your campaign is complete, we’ll review what offers and customer segments were most responsive so that you can create the most effective go-forward plan for future campaigns.

Pilot Program

A complete turn-key test program with 250,000 ad impressions for as little as $3,000*

We take your campaign from concept to delivery for as little as $3,000. You send us a list of your customers or tell us the market you want to target and we do the rest so you can reap the ROI from a successful campaign. From customer analysis to on-the-fly campaign optimization to debriefing, Targeted Ad Display provides a cutting-edge solution you won’t find anywhere else.

With just a two week turnaround to campaign launch and the lowest cost entry point in the market, creating a successful digital ad campaign has never been easier.

Includes display ad resizing or the creation of one ad that matches your current brand. Additional display ad creation priced separately.

Sample Banner Ad

Potowomut Golf Club has promoted its membership drive each spring using local print advertising and traditional direct marketing.  After incorporating Targeted Ad Display into our strategy, we realized an immediate spike in traffic to our website.  New membership and event prospects visit our website before they request information, so increasing site traffic is a critical component in driving new business.  Targeted Ad Display accomplished this quickly and affordably helping us to meet our membership goal.

William WalterMembership Committee Head, Potowomut Golf Club, Warwick, RI