To be effective, today’s marketers need on-demand data access to understand their markets and optimize their campaigns. V-DataMart™ is a secure, web-based platform that offers 24/7 access to your customer and prospect data. Built to be exceptionally fast and intuitive, it enables you to run counts, create analyses and extract data with just a few clicks.
V-DataMart offers robust functionality, is rapidly implemented and offers outstanding value. Finally, you can take control of your data to maximize your effectiveness – to grow your business and your brand.
“Before discovering Virtual DBS, we used to worry that building a platform to integrate, enrich, and update our large and complex marketing databases would take years and cost a fortune. After selecting Virtual DBS as our primary database marketing partner, we benefit greatly from a world-class solution that was delivered in a fraction of the time and cost that we had expected.”
FastMatch allows you to instantly match individual consumer or business records to Virtual DBS’s US marketing databases to append data elements in an on-demand environment. Highly effective for call center applications, FastMatch demographically identifies incoming callers, enabling call center employees to optimize each sales opportunity by offering relevant products or services during the call.
V-SiteFinder takes the guesswork out of the retail site selection process. This powerful cloud-based spatial software application maps a retailer’s existing sites across the country as well as their customers’ proximity to an existing or potential store. It analyzes possible new sites and uses retail models to provide statistical precision in the assessment of each site’s value. The site scoring algorithms measure the relative quality of each site and analyze the most critical factors for a successful retail location.
“We are thrilled to partner with Virtual DBS, a true innovator in the digital landscape. V-SiteFinder helps us find the best locations to bring our positive energy nationwide.”
Virtual DBS offers the most robust ETL tool on the market today. The V-ETL platform is a compilation of proven processes, standards, key learnings and best practices from industry veterans in the areas of customer data integration, probabilistic/fuzzy consumer matching, data quality, etc. V-ETL provides users with a powerful set of capabilities to build and maintain a dataset that can be leveraged to make quick and informative business decisions.
The platform provides users with a powerful set of capabilities to build and maintain a dataset that can be leveraged to make quick and informative business decisions.
Pre-built tools for Address Standardization and Correction, Master Customer Key Management, Householding and Consumer Match/Merge make these once difficult tasks a breeze.
Much more than a simple campaign builder, Virtual DBS’s campaign management system allows you to build step-by-step workflows to communicate across multiple channels like email, direct mail or SMS, emerging social channels or specialized media. Response data is captured and loaded into the system, providing you with continuously updated campaign results and allowing you to make changes to campaigns on the fly based on the current response metrics.
Thoughtful features include:
- Data is presented in the language of the marketer – not the database professional.
- Careful layering of functionality ensures that complexity is only revealed when necessary.
- Advanced Digital Asset and Offer Designers allow you to build and re-use a library of content suitable for delivery across a variety of channels.