Virtual DBS’s Customer Data Integration (CDI) utilizes state of the art technology coupled with best-in-class proprietary processes to create and maintain an accurate 360º view of your customers across multiple marketing channels, data silos and product lines.

Virtual DBS CDI provides the following standard services:

  • Cleansing customer data using a combination of your business rules, Virtual DBS best practices and USPS compliancy rules
  • Identifying matching customers across multiple databases
  • Householding records into common consumer households or business locations
  • Creating a unique and complete ‘master record’ for each customer
  • Appending missing or desired data elements to customer records

Data Enrichment

Appended demographics and psychographics help you better understand your business or consumer customers and prospects to optimize customer dialogue and maximize the ROI from every marketing touch.

Our trusted and unique V-BusinessFile and V-ConsumerFile marketing databases offer hundreds of traditional demographics plus unique attributes like WealthScore™ and GeoVectors™ that can be appended to your customer or prospect, giving you the comprehensive insight you need to maximize campaign ROI.


Virtual DBS is expert in all facets of data hygiene, including:

  • CASS
  • NCOA
  • Zip+4 coding
  • DPV
  • Geocoding
  • Deduplication
  • Email verification

Reverse Append

Dramatically improve the value and usefulness of your email- or phone-only records using reverse append. Virtual DBS matches your email or phone records to our internal consumer (180 million records) or business (18 million records) database to create a complete record for your use.

Append contact name and mailing address, plus select from hundreds of demographic variables. Reverse append is an economical way to maximize the value and responsiveness of your incomplete records, allowing you to effectively communicate with your customers and prospects.


Our highly experienced team boasts an average of twelve years in the data and analytics industry. We are extremely knowledgeable about marketing data, regardless of source or supplier. Our in-depth understanding of the marketplace means that you have a partner who can guide you to the optimal solution for your database marketing, minimizing your costs and maximizing your data and analytics ROI.